We inject mutual beneficial commercial relationship between corporates and communities for specific cause...

Cause marketing describes mutually beneficial commercial relationships between corporations and not-for-profit organizations championing a specific cause. A successful cause marketing relationship contributes to tackling an identified issue (the cause) supported by the not-for-profit while generating commercial benefits for the for-profit business partner, often in the form of increased brand awareness and customer loyalty, ultimately resulting in increased sales and employee engagement. The not-for-profit equally benefits from access to funds and/or in kind support and increased awareness of its cause through association with the partner’s brand and business.

Cause marketing differs from traditional corporate philanthropy of donations towards a charitable aim in that the objective is a partnership where the business is also “doing well”, not just “doing good.”