Home > Uncategorized > Cause Marketing Doing well by Doing Good

We inject mutual beneficial commercial relationship between corporates and communities for specific cause...

Cause marketing describes mutually beneficial commercial relationships between corporations and not-for-profit organizations championing a specific cause. A successful cause marketing relationship contributes to tackling an identified issue (the cause) supported by the not-for-profit while generating commercial benefits for the for-profit business partner, often in the form of increased brand awareness and customer loyalty, ultimately resulting in increased sales and employee engagement. The not-for-profit equally benefits from access to funds and/or in kind support and increased awareness of its cause through association with the partner’s brand and business.

Cause marketing differs from traditional corporate philanthropy of donations towards a charitable aim in that the objective is a partnership where the business is also “doing well”, not just “doing good.”